Brief
Media Kit Design / Editorial Content / Photography
Building on our existing content partnership with global luxury platform Tidlrs.com — we collaborated with the company to create a sophisticated sales & marketing presentation that would communicate their brand ethos & modus operandi and match their signature aesthetic, for the specific use of targeting B2B sales and garnering enhanced exposure and visibility in the process.
Taking the Tidlrs.com brand further.
As a new entrant in the booming — but cutthroat — arena for online luxury goods & products, Tidlrs.com needed a media and marketing kit that would clearly and succinctly convey the company’s competitive edge in the market.
Fusing our PR, media & editorial expertise with intelligent corporate design, we consulted with the founder and dedicated marketing team to identify and distil the businesses’ core strengths, brand values and Unique Selling Point (USP) into a comprehensive document with both style and substance that speaks volumes to media, customers and investors alike.
Luxury purchases via digital platforms are expected to more than triple, with nearly one-fifth of personal luxury sales to take place online by 2025*, representing an immense opportunity for innovative companies and platforms with future vision, strong brand foundations and a rich, well-defined content, media & market strategy.
*McKinsey & Company Report 2018: “The Age of Digital Darwinism”
Content Creation / Journalism / Photography
A tailored, consistent, and full-service solution for premium content.
Putting quality content at the heart of their business model and consumer acquisition strategy, Tidlrs engaged The Ink Collective to regularly produce a selection of custom editorial pieces and imagery each month — ranging from curated photo shoots and exclusive CEO interviews with top executives & brands, to investigative features on luxury-led topics, global event coverage, travel guides and product previews.
Over the course of 2019, this collaboration will extend to include editorial direction of the platform’s new online magazine the ‘Journal’, in addition to contributor management and social media support across all branded digital channels.
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