Brand Identity / Creative Direction / Print & Web Design

An extensive and immersive project to rebrand and reinvigorate the long-standing leaders in luxury villa rentals throughout the Riviera Maya, Mexico – Maya Luxe – ahead of their expansion into new territories. Focusing on the company’s unrivalled experience and ties to the local community, we emphasised their expertise through considered design, and delivered a modern, stylish facelift which would appeal to new, millennial audiences, while staying true to a core brand ethos which is evident across digital and print.

Conveying the brand's authentic roots & illustrating its native connection to the land.

At the heart of the Maya Luxe’s visual aesthetic is the Riviera Maya’s outline, highlighting the company’s unique selling point: its locality in the region. Topographical map features, representing the unique peaks, valleys and ridges of surrounding regions were later weaved into the designs to enhance the sense of travel and adventure, and highlight the company’s plans to expand into experiences beyond the Riviera Maya.

The logo — an iconic symbol of Maya Luxe’s sustainable approach and commitment to socially responsible business values — was reinforced with stronger, bolder colours and rearranged to fit modern needs, such as website headers, solidifying its influence across all touch-points.