Germany’s Mercedes-Maybach has joined the ranks of automakers with ultra-sports utility vehicles serving wealthy consumers who prefer higher rides than offered by saloons or sedans.
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The German sports giant’s new Oxford Street space comes with immersive fittings rooms and a mobile app for requesting product sizes. Adidas’s chief sales officer explains the strategy behind the investment.
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News of Richemont’s latest fashion brand launch, combined with a management shake-up within its fashion division, could signal a dramatic change in direction for the group that has typically focused on hard luxury goods.
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Lucinda Chambers and Serena Hood have joined forces to launch Collagerie, a global online retail proposition based on product discovery and careful curation.
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NEW YORK – From product creation to marketing, attracting luxury buyers today is more about creating a story and experience that consumers can buy into than strictly selling.
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The London-based editorial hub, which now falls under the purview of Anna Wintour, will also start to work with the American edition of Condé Nast’s largest title.
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Italian sports car maker Lamborghini has turned to blockchain technology to authenticate older models in the market.
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