Retailers are using cameras and smartphones to track customers' every move. But is the data pulled from this technology worth the privacy backlash?
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Read MoreSmart technology can personalise product recommendations and track a customer’s individual needs but there hasn’t been mass adoption.
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Read MoreFashion++ recommends improvements to a person’s outfit. While purely academic, the research could eventually be used by a digital assistant to style people.
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Read MoreAugmented reality provider Perfect Corp. is partnering with Chinese ecommerce giant Alibaba to bring virtual try-on technology to Chinese consumers.
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Read MoreBrands that have integrated influencers into their strategies are now digging into more sophisticated metrics.
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Read MoreBrands that have integrated influencers into their strategies are now digging into more sophisticated metrics.
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Read MoreLuxury brands are purchasing offsets to achieve carbon neutrality but it’s not a substitute to actually reducing emissions.
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Read MoreWhy Tyler Mitchell, Nadine Ijewere and others are shaking up the industry
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Read MoreAmerican Express is ramping up its environmental efforts with a new global campaign in partnership with a marine conservation group.
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Read MoreSocial network Facebook is encouraging brands to be more playful in how they engage with consumers by introducing new advertising capabilities.
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