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Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?

A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions between Beijing and the city, companies seeking to attract shoppers in the mainland’s thriving luxury goods market must be particularly vigilant. Now is an exceptionally bad time to trip up.

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NewsJustina ShpotaAugust