BREAKING NEWS: Fisker Inc. Has Unveiled The Fisker Ocean Electric SUV, Order Books Now Open For The “World’s Most Sustainable Vehicle”

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Earlier this month we interviewed Henrik Fisker — world-famous car designer, entrepreneur & CEO of Fisker Inc. — for the new luxury magazine of Tidlrs.com, and asked him about his latest venture, his plans for the future and where his dynamic car company is headed next. 

That interview will soon be published live on Tidlrs.com and via The Ink Collective, so stay tuned — but for now — here’s the EXCLUSIVE scoop and what we can tell you so far… 


Here are some exclusive quotes from our recent interview with Henrik Fisker, chairman and CEO of Fisker Inc.

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“Our mission is to become the No. 1 e-mobility service provider on Earth, featuring the world’s most desirable and sustainable vehicles while shaking up the old automotive industry model – from the way a customer attains a vehicle, chooses affordable insurance, services a vehicle to the overall mobility experience.”

  • Henrik Fisker, chairman and CEO of Fisker Inc. 

“When I went out on my own, and first started Fisker Automotive, it was a shock to many people in the car industry, because I had some amazing jobs, the last one being as a board member and chief designer of Aston Martin.”

“But what I felt was: I wanted to do something different. I wanted to be able to innovate in a faster pace. I wanted something to contribute to moving the automotive industry in a different direction, in a more sustainable and clean direction. I felt that this could be something I really wanted to dedicate my career to. And that's what I'm doing.

“That's sort of my mission in life, if you want.”

  • Henrik Fisker, chairman and CEO of Fisker Inc. 

“If people only think about the ultimate solution, we will wait too long to apply it. We have to start now with sustainability. We've got to take the lessons learned. We've got to develop the technology. And that's what I believe. And I believe to go out there and simply just do it, and not just talk about it.”

“I think you always have doubts. You always have to calculate the risk. Sometimes you do things that wasn't the right thing, and you took a risk, and then you get sometimes beaten for it, which is fine, that's the type of beating that comes along with being an entrepreneur and taking risks. The downside can also be really tough, but you also sometimes a big upside.” 

  • Henrik Fisker, chairman and CEO of Fisker Inc. 

“Anything is possible. I'm open to everything. There's nothing where we say: ‘Oh no, we wouldn't do that’, at this point in time. I think we are open to everything, and we are investigating a couple of other areas. So we'll see, we may have some surprises up our sleeve a little later.” 

“The sky’s the limit.”

  • Henrik Fisker, chairman and CEO of Fisker Inc. 

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Key Stats & Info

Reservations are now open (Nov. 27 2019) for the Fisker Ocean all-electric luxury SUV —  arriving in 2022 —   through its website and a revolutionary mobile app-based flexible lease model, available globally on the App Store and Google Play store. Reservations are set at $250 (U.S.) per vehicle and are fully refundable.

Ongoing lease options for the Fisker Ocean will be provided via five easy-to-choose option packages for Fisker Ocean that will be available to reservation holders closer to the end of 2020 - and starting at $379 (U.S.) per month via the Fisker mobile app.

Fisker will also sell a very limited number of vehicles in response to numerous global customer requests for a purchase option. The full sale price of the Fisker Ocean will be announced in January 2020.

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The Fisker Ocean will be the “world’s most sustainable vehicle”: made from green materials including a full-length solar roof supporting the car's electric power source; fully recycled carpeting; and vegan interior, complementing future-forward technologies and cutting-edge design. 

Five-Star Safety Rating & “California Mode” Revealed:  

The patent pending “California Mode” feature will be standard on all trim levels, except the base version – allowing passengers to experience the sun, fresh air and an open feeling without being in a convertible. There will also be four-wheel drive versions – with electric motors at the front and the rear of the vehicle; and the world’s most sustainable has been given the highest five-star safety rating.

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The Fisker app will also introduce customers to an innovative new experience – from a flexible lease program, maintenance and repair on demand, insurance purchase to easy finance options; as well as a radically different brand experience which may also include mobility options like green ride-hailing, carpooling and vehicle sharing in the future.

Fisker Inc. will reveal a fully running production intent prototype of the Fisker Ocean sitting on the completely engineered platform in early January 2020. The exact unveiling details will be announced in December 2019.

The Fisker Ocean is targeted to begin production at the end of 2021 – with the first high-volume deliveries projected for 2022.

Stay tuned for more and the exclusive interview with Henrik Fisker on Tidlrs.com — coming soon. 

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OFFICIAL PRESS RELEASE: FISKER INC. : NOVEMBER 27, 2019

Fisker Ocean Reservations Open: Convenient Mobile App, Affordable Pricing and All-Digital Experience Unveiled

  • Reserve the Fisker Ocean all-electric luxury SUV for $250 (U.S.) per reservation

  • Industry-first mobile app-based flexible lease model: starting at $379 (U.S.) per month – beginning in 2022 – with no long-term contracts, all maintenance and repairs covered

  • The world’s most sustainable vehicle will feature an all-digital, convenient and hassle-free experience – from leasing, maintenance to individualized insurance quotes at the lowest rates possible

  • Fisker Ocean’s official reveal will take place in early January 2020: a complete production intent prototype sitting on a fully-engineered platform

LOS ANGELES (Nov. 27, 2019) Fisker Inc. – designer and manufacturer of the world’s most emotion-stirring, eco-friendly electric vehicles and advanced mobility solutions – has opened reservations for the world’s most sustainable electric luxury SUV, arriving in 2022, through its website and native mobile app – available globally on the App Store and Google Play store. Reservations are set at $250 (U.S.) per vehicle and are fully refundable.

Multiple industry firsts have arrived with the Fisker app featuring an innovative customer experience – from a flexible lease program, maintenance and repair on demand, insurance purchase to easy finance options. Overall, customers will be introduced to a radically different brand experience via Fisker’s unique mobile app platform, which may also include mobility options like green ride-hailing, carpooling and vehicle sharing in the future.

“Our mission is to become the No. 1 e-mobility service provider on Earth, featuring the world’s most desirable and sustainable vehicles while shaking up the old automotive industry model – from the way a customer attains a vehicle, chooses affordable insurance, services a vehicle to the overall mobility experience,” said Henrik Fisker, chairman and CEO of Fisker Inc. “People around the globe will be able to obtain the Fisker Ocean starting at $379 (U.S.) per month via our mobile app in 2022. We created five easy-to-choose option packages for Fisker Ocean that will be available to our reservation holders closer to the end of 2020. This removes the complexity of complicated option configurators and allows Fisker to offer more unique experiences for less money. Customers will be able to see the vehicles and option packages when we begin rolling out our experience centers in shopping districts and airports, as well as book test drives through our app closer to the start of production.” 

The All-Digital Fisker Experience: Affordable. Liberatingly Flexible. Immersive.

The Fisker Ocean all-electric luxury SUV marks a new era in how consumers experience mobility – from the moment of selecting a vehicle until the time comes to return it. All through a convenient mobile app.

  • Reservations are now open through the Fisker mobile app or the Fisker website – set at $250 (U.S.): Drivers can get behind the wheel of the Fisker Ocean starting at $379 (U.S.) per month (with $2,999 down before delivery in 2022, which includes both initiation and activation fees). Fisker will also offer a “$0 drive off” option through a fully financed $2,999 down payment for credit approved customers. When a reservation is placed, exclusive new teaser images of the Fisker Ocean are revealed in advance of the vehicle’s public unveiling in January.

  • Experience centers and test drives: Customers will be able to see the vehicles and option packages at select Fisker experience centers in 2020 – as well as schedule test drives through their mobile app in 2021. 

  • Liberating flexibility: Drivers get to decide how long to keep their Fisker Ocean. As an industry first, a customer can return the vehicle in one month, eight months, 22 months or several years. No long-term contracts, with 30,000 miles per year included.

  • Affordable insurance: Even attaining quotes for vehicle insurance will be made easy and hassle-free via the Fisker mobile app. Insurance quotes for drivers attaining the Fisker Ocean are projected to be significantly lower than other vehicles on the road today due to a unique and proprietary low cost of service and maintenance model.

  • A radical new service and maintenance experience: Fisker customers will never have to take their vehicles to service on their own, as Fisker will pick up and return vehicles when maintenance is required, or service is requested – signaled by the onboard system or through the mobile app.

More Details Revealed: “California Mode.” Utility Capability. Five-Star Safety Rating.

  • Leading up to the official unveil of the full production intent prototype, additional details of the Fisker Ocean are being released on the heels of the company’s previous announcement.

  • The patent pending “California Mode” feature will be standard on all trim levels, except the base version – allowing passengers to experience the sun, fresh air and an open feeling without being in a convertible.

  • Four-wheel drive versions – with electric motors at the front and the rear of the vehicle – will be available. Ample towing capability will also be a feature of the Fisker Ocean.

  • Unrivalled safety: The world’s most sustainable vehicle will also give drivers peace of mind with the highest five-star safety rating. A visible design feature on the lower body showcases the surface sculpture, wrapping around the protective side intrusion beams in the doors. It’s where form meets function in dramatic fashion.

High In Early Demand: Purchase Option.

Fisker will sell a very limited number of vehicles in response to numerous global customer requests for a purchase option. The full sale price of the Fisker Ocean will be announced in January 2020. The $250 (U.S.) reservation may also be applied to the purchase of the vehicle. 

Global Unveil:  January 2020.

Fisker has skipped the standard automotive process of making a show car – and will instead reveal a fully running production intent prototype sitting on the completely engineered platform in early January 2020. The exact unveiling details will be announced in December 2019.

The World’s Most Sustainable Vehicle – From the Inside-Out.

Fisker Inc. believes that the industry should stop looking at innovation superficially and start taking responsibility for its products, end-to-end – giving customers the opportunity to contribute to a more sustainable future. Some of the Fisker Ocean’s features include (not limited to

Full-length solar roof:

  • Supporting the car's electric power source, boosting fuel efficiency and lowering carbon dioxide emissions. Result: 1000 free, clean miles per year.

  • As the technology evolves, Fisker will feature integrated hardware solutions for better energy yields and more free, clean miles per year.

    Fully recycled carpeting:

  • Made from regenerated nylon, which is made from abandoned fishing net waste – pulled from the oceans and aquaculture.

    Vegan interior:

  • 100% Polycarbonate Polyurethane surfaces and 100% reinforced Rayon backing.

  • Meets stringent chemical emission limits for various VOCs (such as Formaldehyde).

    Eco-suede: interior textures and patterns – Dinamica:

  • Derived from polyester fibers (T-shirts, fibers) and recycled bottles, plastic, etc.

  • Recycling polyester means reducing energy consumption and CO2 emissions into the atmosphere by 80% compared to the traditional petrol-based polyester production process.

  • Eco-sustainability, as well as the lowest levels of polluting emissions and energy consumption, are guaranteed throughout the whole production cycle.

    Repurposing rubber waste:

  • Fisker will utilize discarded rubber waste generated during tire manufacturing that will no longer be dumped in landfills.

  • Recycling saves impressive amounts of energy, which ultimately reduces greenhouse gas emissions.

    All-electric SUV range:

  • The all-electric SUV will come standard with an extended range (target of approximately 250 to 300 miles, depending on driving conditions), enabled by an approx. 80 kWh lithium-ion battery pack.

The Fisker Ocean is targeted to begin production at the end of 2021 – with the first high-volume deliveries projected for 2022.

For more information, or for interview inquiries, contact Fisker@GoDRIVEN360.com.

About Fisker Inc.

California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles. The company is engaged in intensive research and development around next generation electrification technologies, including the patent pending Fisker Flexible Solid-State Battery. To learn more, visit FiskerInc.com and download the revolutionary new Fisker mobile app from the App Store or Google Play store. 

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